Tuan Abdeen
Enterprise AI · Salesforce CTA
Dreamforce, TDX, World Tour & Dreamin' Speaker

Building enterprise AI, and sharing it on every stage.

Forward Deployed Engineering Lead Salesforce CTA

I design and deliver enterprise-grade AI and customer-experience solutions on Salesforce — and I love turning what I learn into talks for teams, communities and conference stages.

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About Me

Who I am

I've spent 7 years at Salesforce, working across Australia 🇦🇺 and the UAE 🇦🇪 to shape and deliver enterprise AI and customer experience solutions. My Salesforce journey spans more than 17 years, including roles with global systems integrators such as Publicis Sapient, PwC, Infosys, and Cognizant.

I'm a 4th-generation Sri Lankan 🇱🇰 with Indonesian roots, now an Australian citizen, and have called the UAE home for more than 3 years. I'm also a proud father of three: two daughters and a son. Away from architecture, you'll usually find me following Formula 1 or playing cricket.

At a glance

  • Based in Dubai 🇦🇪
  • Australian 🇦🇺 citizen
  • 7 years at Salesforce
  • 17+ years in the Salesforce ecosystem
  • 22+ Years in Technology

Experience

Where I've worked

  1. Salesforce

    Aug 2024 - Present
    Agentforce - Forward Deployed Engineering Lead Dubai, 🇦🇪
    A trusted technical leader empowering strategic customers across EMEA South to accelerate their Agentforce adoption - blending deep architectural expertise, delivering AI-powered agentic solutions and rapid prototyping to bring agentic experiences to life. 🤖💡

  2. Publicis Sapient

    Apr 2023 - Jul 2024
    Chief Technical Architect Dubai, 🇦🇪
    I led the design and delivery of Salesforce solutions, translating business needs into scalable technical architectures. I guided teams through complex implementations and integrations, set engineering standards, and partnered with clients and stakeholders to deliver reliable platforms that supported their business goals.

  3. Salesforce

    Aug 2018 - Mar 2023
    Senior Program Architect Melbourne, 🇦🇺
    I guided customers through complex Salesforce programs, shaping solution architecture and aligning delivery with business goals. I partnered with client leaders and delivery teams to oversee implementation strategy, integrations, and technical governance, helping ensure solutions were scalable and successful.

  4. Congnizant

    Dec 2017 - Aug 2018
    Regional Salesforce Lead Melbourne, 🇦🇺
    I led Salesforce initiatives across the region, guiding clients and delivery teams through solution design and implementation. I helped shape regional Salesforce strategy, built strong customer relationships, and ensured solutions aligned with business needs and delivery goals.

  5. Simplus ANZ (Infosys Salesforce Practice)

    Sep 2014 - Nov 2017
    Salesforce Domain Architect Melbourne, 🇦🇺
    I shaped Salesforce solution architecture across client engagements, translating business needs into scalable designs. I partnered with stakeholders and delivery teams to guide implementations, integrations, and technical decisions, helping ensure solutions supported clients' goals.
Show all

Credentials

Qualifications

Show all certifications
Certified Technical Architect Salesforce · 2022
Certified Agentforce Specialist Salesforce · 2024
Certified Data 360 Consultant Salesforce · 2024
Sun Certified Java Programmer Oracle · 2007
Bachelor's Degree in Information Technology University of Colombo · 2006

Public Speaking & Community

On stage - Meetups & Conferences

Keynotes, conference sessions, community talks and panels — from Dreamforce and TDX to regional Dreamin' events, Salesforce World Tour, and architect groups. Hover to pause the reel, then click any talk to preview it.

Tech Stack & Skills

What I work with

The platforms, languages and tools I use to design and deliver enterprise AI and Salesforce solutions.

Agentic Skills

  • Node.js
  • TypeScript
  • MCP
  • Python
  • LangGraph
  • RAG
  • PostgresSQL
  • QDrant Vector

Salesforce Skills

  • Agentforce
  • Data Cloud
  • Apex
  • LWC
  • Flows
  • Data
  • Integration
  • Security

Web Development & Other Tools

  • HTML
  • CSS
  • JavaScript
  • React
  • Bootstrap
  • jQuery
  • GitHub
  • Bitbucket
  • Postman

Java Skills

  • Java SE
  • JSP
  • Servlet
  • EJB
  • Hibernate
  • Spring
  • Tomcat
  • JBoss
  • Websphere

Blog

Featured Writing

Deep-dive architecture write-ups on building production-shaped agentic systems.

Agentic Customer Assistant — article cover
Agentic AI · Architecture

Agentic Customer Assistant — an Architecture Journey

A production-shaped customer-service agent: it reads intent, calls the right tools, queries live order data, retrieves policy from a RAG knowledge base, and answers — all behind enterprise guardrails.

Read more
Premium Sports Booking Concierge — article cover
Agentic AI · Architecture

A Grounded, Agentic Sports Booking Concierge

How a premium sports-booking concierge turns a customer utterance into a grounded response — with server-side authentication, least-privilege guest access, and a layered, production-oriented design.

Read more

YouTube

Salesforce Architect's Calling with Tuan Abdeen

My YouTube channel, where I share conversations and walkthroughs on enterprise AI, Salesforce architecture, and the craft of building on the platform. Subscribe to follow along.

@ArchitectsCallingWithTuan

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Salesforce Architect's Calling with Tuan Abdeen channel avatar